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Putting it all together

Working ON Your Business

Now that we’ve covered why you have to make it a priority to work ON your business, rather than in it, what could happen if you started working ON improving your business? Let’s begin with writing out your domino flowchart, where you’ll focus on writing down all areas of your business.

I want your roofing business to succeed. We’ve covered several topics throughout this book, and I hope it is apparent that I am passionate about the topics we’ve covered. I want to help your business thrive and this is why I wrote the book.

What’s it all Mean for the Company?

I want to show you that once you get it all right, once all of your dominos are properly aligned, you can grow your business. And, it’s not only your business, but you’ll realize profound differences in other aspects of your life as well. Money is a big part of life and our ability to enjoy it. Otherwise, you’re not going to realize the ROI and profit margins that are out there to be made. I want to help you improve your business, so that you can increase your margins, and start enjoying other aspects of life outside the office.

Don’t Get Stuck as a Business Owner

What we seem to forget after starting a business is the reason we began the business in the first place. For most people, it’s about

• Taking care of their family
• Making sure they have funds set aside for their kids to go to college
• Making larger charitable donations to organizations they believe in
• Enjoying travel and exotic trips

The life you want is fueled by your business and its ability to grow. When you get stuck as being a business owner, rather than a business builder, you’re never going to achieve these objectives. As a business owner you’re simply creating another 9 to 5 jobs for yourself. Didn’t you leave your last 9 to 5 jobs for a reason? Don’t get stuck in that rut once again. The techniques and methodologies I’ve included in this book are intended to help you avoid that. Become a business builder instead. Don’t get stuck in the same trap as other business owners. Focus on the tips I’ve taught you and build your business.

Business Owner vs Business Builder

Remember, my primary goal is to help you become the ultimate business builder. I want you to thrive in the roofing industry and offer the greatest services to your local customers. So, let’s break down the difference between being a business owner vs a builder.

Business owner

As a business owner, you get caught up in the weeds, doing the daily jobs within the organization, which should be left to your employees, managers, and supervisors. You start running on that hamster wheel and don’t know how to stop it. Employees come to you to resolve everything, no matter how big or small an issue is within your roofing business, they expect you to take care of it.

Business builder

Now, the business builder, this is the category I want you to fall into. As a business builder, you are a powerful entrepreneur. Your focuses lie in

• Increasing sales margins and marketing the business
• Focusing on ways to grow
• Meeting with prospective suppliers, marketers, and customers

When you’re the business builder, you know how to delegate tasks and you know how to avoid getting caught up in the mundane, trivial tasks, which are best left for your managerial staff to sort out. You don’t get caught up in the daily talk in the organization; instead, your primary focus is the growth of the roofing team and building up your organization from a place of leadership.

Business Owners Lack Focus which Limits Growth

A business owner doesn’t understand that they can’t always be “the nice guy.” And, most business owners believe that as long as their service is good, they’re great with customers, and they offer a wide range of services, they’re doing enough. You never want to fall into this mindset of “doing enough.” Instead, you want to maintain focus on continual growth, development, and building the organization.

Successful Business, Successful Life

To create the life you’ve always dreamed of, building a successful business is the cornerstone of your happiness. It’s the vehicle that is going to drive you towards financial freedom, and not having to stay in the office 9 to 5 (or later) working that job you hate. Instead, it’s going to allow you to take those vacations with your family, and make sure your managers and supervisors are running the roofing contractors and getting things done on time.

From a young age, most of us are conditioned to believe we have to work as part of a team. We allow society to dictate our success or limit our dreams of being highly successful. Don’t fall into this trap. The people who are trying to limit your growth are those who have failed themselves. They didn’t have what it took to be the business builder. So, they believe you can’t do it either.

This isn’t the case. If you’ve already built a successful roofing company, you’re halfway there. And, if you’re already experiencing growth, have added new clients to your local market, and are working on new plans to expand and develop, you’re on your way to becoming that successful business builder that can have exactly what they want. A great life, family, and balance. Stability, financial freedom, and the ability to enjoy time with your family, without getting stuck in the daily monotony of operating a business. Don’t allow others who have failed, to dictate what you believe or what you know, which is that you are a successful business builder, and are going to achieve the pinnacle within your industry.

Don’t Allow Society to Limit You

You can have your dream home(s), take multiple vacations annually, send your kids to the best schools, and not have to work every day of your life. People who try to spin this narrative are those who have failed. They’re the ones who weren’t willing to take a risk on their company and allow it to grow. They weren’t business builders, they were afraid to step outside the office and focus ON their business. Instead, they remained inside their business, and are now stuck working crazy hours and micro-managing every aspect of the company.

To be successful, stamina, integrity, and desire are extremely important. You’ve made it this far, so I’m sure you possess these qualities. I’m here to help you with the other half, building your business as a roofing specialist, so you can achieve these successes as you move forward in life.

Let’s Play a Game of Dominos

So, let’s say you took the advice I’ve given starting with chapter one and you’re still with me.

Before: ABC Roofing

• Lead Flow is 100 leads a month
• Booking Rate is 40%
• Closing Rate is 20%
• Average Client Value is $1,500
• TOTAL MONTHLY REVENUE: $12,00

I know you took my advice, so at this point, you have increased lead flow, booking and closing rates, and you’ve also increased your client value. Your referral rates have also gone up as well. You also took my advice by outsourcing to a reputable marketing agency and maximized all sources of leads that you received. This lead to 40% growth. You also taught sales training which helped your company increase its booking rate by 30% this also led to an increase in your sales closing rate by 20%. And, you increased the value of each of your customers by $500 as well.

So, what do the numbers have to say now?

After Implementing Dominos: ABC Roofing

• Lead Flow is 140 leads a month
• Booking Rate is 70%
• Closing Rate is 40%
• Average Client Value is $2,000
• TOTAL MONTHLY REVENUE: $78,400

Pretty impressive! You’ve seen a growth of 553% by working ON your business. I hope this little example proves just how beneficial it can be to take the right steps, and how much potential there is for your roofing company to grow.