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Putting it all together

Working ON Your Business

Now that we’ve covered why you have to make it a priority to work ON your business, rather than in it, what could happen if you started working ON improving your business? Let’s begin with writing out your domino flowchart, where you’ll focus on writing down all areas of your business.

I want your roofing business to succeed. We’ve covered several topics throughout this book, and I hope it is apparent that I am passionate about the topics we’ve covered. I want to help your business thrive and this is why I wrote the book.

What’s it all Mean for the Company?

I want to show you that once you get it all right, once all of your dominos are properly aligned, you can grow your business. And, it’s not only your business, but you’ll realize profound differences in other aspects of your life as well. Money is a big part of life and our ability to enjoy it. Otherwise, you’re not going to realize the ROI and profit margins that are out there to be made. I want to help you improve your business, so that you can increase your margins, and start enjoying other aspects of life outside the office.

Don’t Get Stuck as a Business Owner

What we seem to forget after starting a business is the reason we began the business in the first place. For most people, it’s about

• Taking care of their family
• Making sure they have funds set aside for their kids to go to college
• Making larger charitable donations to organizations they believe in
• Enjoying travel and exotic trips

The life you want is fueled by your business and its ability to grow. When you get stuck as being a business owner, rather than a business builder, you’re never going to achieve these objectives. As a business owner you’re simply creating another 9 to 5 jobs for yourself. Didn’t you leave your last 9 to 5 jobs for a reason? Don’t get stuck in that rut once again. The techniques and methodologies I’ve included in this book are intended to help you avoid that. Become a business builder instead. Don’t get stuck in the same trap as other business owners. Focus on the tips I’ve taught you and build your business.

Business Owner vs Business Builder

Remember, my primary goal is to help you become the ultimate business builder. I want you to thrive in the roofing industry and offer the greatest services to your local customers. So, let’s break down the difference between being a business owner vs a builder.

Business owner

As a business owner, you get caught up in the weeds, doing the daily jobs within the organization, which should be left to your employees, managers, and supervisors. You start running on that hamster wheel and don’t know how to stop it. Employees come to you to resolve everything, no matter how big or small an issue is within your roofing business, they expect you to take care of it.

Business builder

Now, the business builder, this is the category I want you to fall into. As a business builder, you are a powerful entrepreneur. Your focuses lie in

• Increasing sales margins and marketing the business
• Focusing on ways to grow
• Meeting with prospective suppliers, marketers, and customers

When you’re the business builder, you know how to delegate tasks and you know how to avoid getting caught up in the mundane, trivial tasks, which are best left for your managerial staff to sort out. You don’t get caught up in the daily talk in the organization; instead, your primary focus is the growth of the roofing team and building up your organization from a place of leadership.

Business Owners Lack Focus which Limits Growth

A business owner doesn’t understand that they can’t always be “the nice guy.” And, most business owners believe that as long as their service is good, they’re great with customers, and they offer a wide range of services, they’re doing enough. You never want to fall into this mindset of “doing enough.” Instead, you want to maintain focus on continual growth, development, and building the organization.

Successful Business, Successful Life

To create the life you’ve always dreamed of, building a successful business is the cornerstone of your happiness. It’s the vehicle that is going to drive you towards financial freedom, and not having to stay in the office 9 to 5 (or later) working that job you hate. Instead, it’s going to allow you to take those vacations with your family, and make sure your managers and supervisors are running the roofing contractors and getting things done on time.

From a young age, most of us are conditioned to believe we have to work as part of a team. We allow society to dictate our success or limit our dreams of being highly successful. Don’t fall into this trap. The people who are trying to limit your growth are those who have failed themselves. They didn’t have what it took to be the business builder. So, they believe you can’t do it either.

This isn’t the case. If you’ve already built a successful roofing company, you’re halfway there. And, if you’re already experiencing growth, have added new clients to your local market, and are working on new plans to expand and develop, you’re on your way to becoming that successful business builder that can have exactly what they want. A great life, family, and balance. Stability, financial freedom, and the ability to enjoy time with your family, without getting stuck in the daily monotony of operating a business. Don’t allow others who have failed, to dictate what you believe or what you know, which is that you are a successful business builder, and are going to achieve the pinnacle within your industry.

Don’t Allow Society to Limit You

You can have your dream home(s), take multiple vacations annually, send your kids to the best schools, and not have to work every day of your life. People who try to spin this narrative are those who have failed. They’re the ones who weren’t willing to take a risk on their company and allow it to grow. They weren’t business builders, they were afraid to step outside the office and focus ON their business. Instead, they remained inside their business, and are now stuck working crazy hours and micro-managing every aspect of the company.

To be successful, stamina, integrity, and desire are extremely important. You’ve made it this far, so I’m sure you possess these qualities. I’m here to help you with the other half, building your business as a roofing specialist, so you can achieve these successes as you move forward in life.

Let’s Play a Game of Dominos

So, let’s say you took the advice I’ve given starting with chapter one and you’re still with me.

Before: ABC Roofing

• Lead Flow is 100 leads a month
• Booking Rate is 40%
• Closing Rate is 20%
• Average Client Value is $1,500
• TOTAL MONTHLY REVENUE: $12,00

I know you took my advice, so at this point, you have increased lead flow, booking and closing rates, and you’ve also increased your client value. Your referral rates have also gone up as well. You also took my advice by outsourcing to a reputable marketing agency and maximized all sources of leads that you received. This lead to 40% growth. You also taught sales training which helped your company increase its booking rate by 30% this also led to an increase in your sales closing rate by 20%. And, you increased the value of each of your customers by $500 as well.

So, what do the numbers have to say now?

After Implementing Dominos: ABC Roofing

• Lead Flow is 140 leads a month
• Booking Rate is 70%
• Closing Rate is 40%
• Average Client Value is $2,000
• TOTAL MONTHLY REVENUE: $78,400

Pretty impressive! You’ve seen a growth of 553% by working ON your business. I hope this little example proves just how beneficial it can be to take the right steps, and how much potential there is for your roofing company to grow.

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Introduction

Business owners looking to grow their roofing business need the right resources in hand. Our book was written with that premise in mind to provide you the resources to grow! We make every effort to explain, in detail, the steps you will need and core business practices you’ll have to implement, which will lead to a great deal of success. Some steps are simpler than others; but, don’t overlook the small steps as these can help you increase profit margins over time when implemented alongside our more detailed strategic plans. If you’re already in the process of growing your roofing company, utilize the chapters like a checklist to see what you’re missing, and integrate it into your development.

Owners… The Key to Success is Working on, not in, your Business

You’re the owner, not an employee. Think of it this way; you hire employees to work in the business. They do the day to day tasks that keep your organization running. You, the business owner, are the boss. Don’t take that title lightly, not everyone is born to be that kind of leader, and you worked your way up to get there. You’re the one who is in charge of making sure the work is getting done.

Every boss is going to have different duties, which are often self-appointed. And, these come in the normal course of business. We look at it as trying to put out fires or handling priorities. Many bosses/owners try to put out the fires and serve as crisis managers. This isn’t your job; you hired a person (managers and supervisors) to put out the fires. You should be taking steps to run the business. As a boss, the last thing you should be doing is sitting at your desk waiting for someone to come through the door and ask you to resolve a problem. That’s not your job.

Mistake of Micro-Managing

A major mistake many owners make is that they train new employees to bring all concerns back to them. This is the wrong approach; you’re taking the onus off your employees. Your managers and supervisors should be where employees go when there’s a problem, not to you. There’s a big problem when this becomes a normal routine within your business. What happens is that there’s no leverage within your business. When you’re running the day to day tasks, there’s nobody at the top, who is projecting for future growth. So, what can happen in the next six months, 12 months, 0r 24 months? If you’re not planning for future growth.

What You are not Doing Hurts the Business More than What you are Doing

When you take this style of owning/managing, you don’t get the necessary training in the field. You’re not learning what other business owners in your niche are learning or doing the training they’re doing. So, you don’t have the tools you need to develop your business any further. If you’re handling tasks within the four walls of the business, who’s

• Going out to meet with clients
• Setting up meetings for prospective business partnerships
• Planning marketing or social media campaigns, and so forth?

The answer is no one! When you spend all your time focusing on what’s happening in the business, you’re doing more harm than good. The reason is you’re not doing the above-stated tasks, and other tasks, which could help grow your company.

I often travel and speak to roofing business owners, only to learn many of them telling me they don’t have time to do everything they need to get done. They don’t have time to work on the business, and eventually, they get burnt out because they are doing too much. As a business owner in the roofing industry, you’re not alone. Burning out and feeling overwhelmed with things, is just a part of the business. And, as an owner, you have to shoulder this weight if you want to see your company grow. And, the longer you stay in this roofing industry, as the company grows, and as you gain new clients, you are going to feel the effects of burnout even more. It’s just the normal course of being a business owner and having to shoulder the good and the bad, which comes along with ownership.

Why do so many business owners experience burnout so often? Why do they always feel as if they do not have enough time to get things they need to do, done? The primary reason is the example we just laid out for you. The simple fact is that you are spending too much time micro-managing. You are allowing your employees to walk into your office each time a small problem arises and putting the burden on you to resolve it. They’re not taking the right steps to try to figure it out themselves. Instead, they just come to you when any little thing goes wrong. This is the key to failure in the long run, and it is the key to you prematurely burning out and feeling overwhelmed with trying to take on too many duties at the same time.

It does not have to be this way, nor should it be this way! As the owner of a roofing company, you need to take a step back and look at what you want to become. You don’t want to remain stagnant. You don’t want to limit your growth, and you shouldn’t want to limit your potential to take over new local markets in the roofing industry. So, the first thing you’re going to have to do, is figure out a way to reassess how employees are working, where they are going when a problem arises and figuring out ways in which managers and supervisors are going to take the reigns to resolve them, rather than you having to do so much work to run your business. Remember, you shouldn’t be working in the business, at least not if you want it to succeed and grow over time. Instead, as the owner of the roofing company, you need to work on the business and find ways in which you can improve, develop, brand yourself as a leader, and grow within the local market you’re serving.

The Domino Effect

I often played with dominoes as a kid, even as an adult. Something is alluring about watching that row of dominoes push one after the other down the line, until the very end. What I learned is that if one domino is out of line, and doesn’t hit the next one in the exact location it should, the effect I want to see isn’t going to occur. Often, it’s the primary dominoes, the first few that you lineup, which is going to be the most important ones. These are the ones that will give momentum in the row to push the remaining dominoes down.

The earlier dominoes in the series, or the first few I would line up, were always the most important to the remainder of the dominoes falling accordingly and taking on the path I wanted them to take.

I frequently think about how business works like dominoes. Everything has to be perfectly lined up for the processes to work themselves out accordingly. Think of it as drawing out your business from the very beginning. So, you would write down your plans and proposal. You’d write all your steps in development, invoicing for a new job, and finally getting paid for that roofing job you complete for a client. When you look at the final picture, you see that all the steps in the process are important. You need to create a proposal, a plan; you need to get the right supplies, do the work properly, and ensure customers are satisfied, to invoice them, and ultimately get paid. But, the domino effect comes into this as well. The earlier stages are the most important. If your proposal falls flat, you’re not moving forward, right? Or, if you don’t have supplies lined up, your roofing project can’t go forward. If the earlier stages of the process don’t “fall” into the plan, the rest of the project is going to fall apart fairly quickly.

Our approach in formatting and writing this book is to mimic the roles of dominoes in the game you played as a child. We want you to think of your roofing business like the game of dominoes. If you don’t get the first few dominoes right, what’s going to happen? Things are going to fall apart and crumble in front of you; you’re not going to grow a long line of dominoes (or a bigger/better business). We’ll help you focus on making sure you get the initial dominoes right and properly lined up. From there, you can start focusing on what follows and what you’ll have to do to continually grow the business.

You can see a simple domino flow chart in the link below. This is the approach we are going to take in presenting this book to you, to help you run and grow your roofing business over time.

[Lead Flow] > [Booking The Lead] > [Closing The Sale] > [Client Value] > [Profit]

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Improve the Sales Closing Rate

Perception is everything

In the business context, as well as in many situations that involve human interaction, first impressions are of extreme importance. Even if we might be reluctant to admit it, the first impression your client has of you and your job will affect the entire business relationship. The thing is, you won’t get a second chance to make a first impression. Plus, to reverse and change the direction of a negative first impression from someone takes time and a lot more effort than it takes to simply make a great impression from the start.

In the roofing business, it works just the same way. Imagine you’ve scheduled an appointment and you have to reach a client’s house. The client is most probably waiting for you and as soon as they see you on their doorstep they will form an opinion on you, whether you like that or not. Such an opinion will depend on many factors, your looks, your overall professional outlook, and your tools, for instance, will have an impact. The way a customer perceives you will inevitably reflect on the quality of the job he or she thinks you will be able to deliver.

To be able to have the opportunity of closing the deal at a higher rate, being trusted by the customer and even being able to ask for premium prices, it is essential that you look professional and that are confident of your job. Mind you that being professional is not only about wearing “professional” salesman clothing. Excellence should pervade any aspect of your business and any interaction you have with your customer. This includes your website’s design and performance, the presentation of the vehicle you use to make such visits, your uniform, and the handouts you may want to distribute.

First impressions make the difference in many fields, but marketing and sales especially thrive on perception. Your goal is to make sure your clients have a good impression of you and then confirm such a good impression with your high-quality job. By instantly giving the impression of being part of a professional company, of high-class quality, excellent communication, and customer service, you’ll set the customer ready to pay professional charges for your service. You will also increase your business’ reputation and thus, set yourself for higher revenues and more success.

Consider the Power of Video

Arguably, the most important moment of creating a relationship with a customer is when you first meet your client at their door. It is at this moment that you should make sure you appropriately introduce yourself and your company. But this is what everyone else does. To set you apart from the crowd and show your professionalism differently and outline your higher effort, you should consider using videos.

Videos are, in fact, powerful tools that, when well-made and professionally shot, can deliver a strong, vivid message which can last for long in the memory of your clients. Instead of hiring a salesman and making him do the part, detach the personal emotions from the message and ensure you deliver an effective and professional message at any time. You should think about creating a short video (no longer than three minutes), professional and correctly edited to explain, in brief, the values of your company, the benefits of using your company over the competition and the higher value you will bring your customers. By doing so you will not only positively surprise your customer, but also create an extremely good first impression and raise expectations for your job. All these will allow you to charge premium prices and to improve your reputation. Your client will remember the better service you provided and most probably contact you on more occasions.

Offer To Your Clients Three Options To Choose From

We could generalize customers in the roofing business under three categories: clients who want to quickly have the job done at the cheapest cost; customers that are ready to pay much more for a higher quality service; and clients that are somewhere in the middle of the two opposite sides.

Because of the existence of three different categories of customers, all with different desires and needs, setting a single price on your service will limit the width of your customer base and thus, will limit the chances of your business and you will be able to attract only one type of customer.

The solution to this problem would be to set three different price level options (low, medium and high) and give your customers the possibility to choose. In this way, your clients will be the ones deciding on the price and the type of service they want, meaning that you won’t have to guess (and possibly get wrong) the type of buyer he or she might be and adjust the price accordingly.

But what kinds of options should you provide? If you currently have a unique price on your service, consider using that price as your “middle” level option. Chances are the price you are currently charging is neither the bare minimum nor very expensive. From that middle ground, select a lower price for those wanting to pay as little as possible for a quick-fix solution. You will need, of course, to adjust your service to the price. For instance, it would be a fast solution with no granted warranty.

On the other extreme of the spectrum, you have to fix a premium price for which you will provide extra high-quality materials, extended warranties, and a higher-level job.

With these options at your clients’ disposal, you can be sure to meet their needs and to deliver the type of service they specifically require. This win-win situation also helps you drastically improve your closing rate and expanding your prospects.

Differentiate Your Business From The Competition and Tell Your Customer Why They Should Choose You

With all the different possibilities available to customers, the buying power lies in their hands. In today’s market, competition has become particularly harsh and you have to make sure you know exactly why a potential customer should choose you over the other similar services available. What extra value can you deliver to them? Why are you better than the competition? Ensure you make that very clear to your prospects.

If you are not very sure about how to answer such questions, a good way to start is to start listing all the benefits you provide and describe how you make sure such benefits are delivered in a better way than your competitors. Do you remember the video we mentioned earlier? This list is what you should base your video on. Your clients should be convinced that you are the best option available to them.

Have you ever heard the anecdote of the two children selling lemonade for one dollar a cup? Both lemonades look the same and are priced the same. However one of the two stands has a label that says “made with clear water”. Which one would you go for? You should apply the same concepts to your business. Maybe the underlying service you provide might be very similar to that of your competitors, but what can you say you do better?

Even by just mentioning your values and benefits, you will increase your chances to win the sale. Many roofing service providers would not clearly define the values they provide their customers and if you do so instead, customers will infer that your service is better.

Think very carefully about how to present your business. Things that might seem obvious to you won’t be to a potential customer who is not very practical about the roofing business. Be clever and find effective ways to efficiently sell yourself!

Have Your Customers Remember You – Write it Down!

This might sound like a very simple concept but it is indeed extremely powerful. Take notes about your job and refer to your writings whenever you have to speak with your customers about the work that is getting done. They will interpret this as a sign of professionalism and they will remember your dedication for next time they need a similar service. Not only that, taking notes is a powerful tool for your professional career as well, as it allows you to learn more from each case, to remember any possible mistakes and to better apply your acquired knowledge in different situations when needed.

Make Sure You Apply The Practice of “Immediate Follow-Ups”

Do not make the mistake of relying on your sales to be made on the spot during the first presentation. You might be losing several potential customers and reduce your potential revenue stream. Instead, ensure that every proposal or quote that you prepare for customers is immediately followed by some actions that will help you close the sale and retain your customers more efficiently.

Not for anything, there is an old saying in the sales business that goes “the real money lies in the follow-up”. Make sure you do not lose your chance here and consider the methods which will provide you with an automated process of following up with your prospects.

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Increase the Lead Flow

The Two Sides of Marketing: Identity & Promotion

Two sides exist when it comes to understanding how to market your roofing business, and those sides are identity and promotion.

When we think of identity, it refers to your company’s identity, not you as a person. But, if you’re building a personal brand, and it focuses on your beliefs and what you stand for, this identity does refer to you (the person and the business). Your identity is made up of 3 elements which are

• Positioning (what you’re offering)
• Branding
• Reputation

Once your identity is firmly identified and you’re proud of it, you now have something you can promote. This promotion stage is what you’ve been waiting for for so long. It’s finally time for us to see your sales skyrocket. With this in mind, a well-crafted identity is the cornerstone of any sales promotion, so we have to get that right, to see the returns we’re hoping for.

What are your Promotional Options… Push & Pull

Our team at Blackstorm Design & Marketing divides your marketing strategy into two phases, which are the push and pull marketing phases.

Pull Marketing

With pull marketing, we focus on promoting your product or service to your audience who is actively searching for a solution to their problem. You’re pulling in a prospect that’s searching for the solution your company has to offer. We do this through SEM (search engine marketing) and SEO, by helping your site rank atop Google for keywords within the roofing niche.

Push Marketing

Our team defines push marketing as a method to promote your goods or services to non-roofing leads. Or, those who aren’t actively seeking out what you’re selling. Here we’re focused on building roofing leads, through traditional marketing channels. TV ads, billboards, radio, print, snail-mail, and other forms of promotion, are intended to create interest and spark a buzz about your business, to those who aren’t actively seeking out what you’re selling.

When determining when/how to use push and pull marketing, we ask several questions including

• Are people actively seeking your business out?
• Are you looking to attract new customers?
• Are you trying to build awareness?

We focus on all of these, and other relevant questions, to help you reach a higher number of prospective roofing leads.

I do suggest that if you are on a tight budget, that we start with pull marketing. The reason for this is that SEO is the biggest and fastest way for you to reach roofing leads. It’s quicker for us to reach your leads and those who need roofing services, rather than trying to find people who might need your services down the road. When we focus on SEO aspects, we’re directly tackling the problem in front of us, and we are going after the audience that is already looking for you. By showing up online, and ranking highly on Google, you’ve already won half the battle. We’ve already helped you reach a larger number of viable roofing leads utilizing the power of online search.

If, on the other hand, you’ve maxed out the pull marketing campaign, we can focus on push marketing. We will help you further saturate your market, build your reputation, and help you with branding your business to those who don’t yet know they need your services. I suggest we start with pull marketing because it’s more affordable. Also, with push marketing, we have to convince people that they have a problem that you can resolve. And, we have to convince them why they should choose you, over the many local competitors in your niche.

It’s important to build that trust and reputation, but when you’re short on cash and time, pull marketing will get you more bang for your buck. We’re focusing on the roofing leads that already know what they’re looking for. And, simply seeing your company online, as one of the top results within the keyword niche for roofing businesses, is going to build a level of trust, which will result in more customers reaching out to your business than if we were to attempt starting with a push marketing campaign which takes a little more time, effort, and money to develop.

How do we Get more Roofing Leads Consistently?

As a business owner in the roofing niche, you’re wearing multiple hats each day. But, one of the most important hats you’re wearing as a business owner is the one which helps you focus on making more cash now, so you can operate your business. The more cash flow you have, the easier it is for you to reach your roofing leads and grow your business.

You need cash for everything. You have to pay your employees, order more supplies, work with marketing professionals, and you have to find viable solutions to attract more leads. Cash flow is pivotal to all of these aspects of your business, and ultimately, to your online success and ability to grow as a roofing business.

Think of your business’s roofing leads as being in direct line with cash flow. The more cash you have, the easier it is for you to utilize different resources to bring more leads in, right? And, this is going to help your business continually grow, which will result in greater ROIs down the road. For this reason, you consistently have to draw in fresh roofing leads, so your business can operate efficiently and smoothly. The more potential customers you have to provide services for, the more you’re going to earn in profits as a business. This is our primary focus in helping you grow, is to attract more viable leads for your business.

So, who’s your Modern-day Customer?

If we look back as recently as 10 years ago, marketing and technology have greatly changed the way businesses operate. And, if we look back as far as 20 or 30 years, those changes are even more magnified. Technology is what drives business today. If you think back, it was back in 2007 when Apple introduced the first version of the iPhone. Since then, we’ve seen too many new versions to count. And, we’ve seen upgrades, XL, and other design changes within those versions. And, it’s not just Apple, all major manufacturers are competing in the industry.

Today, everyone owns a smartphone. Whether it’s an iPhone or a Galaxy, or any other model, people are using these smartphones for everything. Including, looking for local businesses in the roofing industry, and every other business niche for that matter. With this in mind, only a small number of these searchers are your “modern-day” customers. When you think of increasing the number of roofing leads for your business, these “modern-day” customers are the ones you’re trying to attract. They’re the people who have the power of searching, and know exactly what they’re looking for when it comes to hiring a roofer, or any other business professionals in their local market.

As a business owner, you have to understand that roofing leads are everywhere. Including those people who are searching for local roofing companies online, on their smartphone, while they’re on the bus going to work. It’s your job, as a business owner, to figure out how to reach these searchers. And, how to figure out the best way to get them to choose your company, as opposed to a competitor’s in your local niche.

Getting Found Instantly

Sounds too good to be true, right? Well, it’s not! And, if you’re positioning yourself in the right place and light, you have viable roofing leads all over the place. How do we tackle these leads? We suggest beginning with a Google Search Ad campaign. Using Google Ads, we can set up a campaign in very short turnaround time, typically, within a couple of hours. These ads will instantly display for search results, for the most searched keywords, within your niche. You’ll have ads popping up for the searches your modern-day customer is entering when they’re looking for a local roofing company on Google.

If you’re ready to get your Google Ads PPC campaign going, we’re here to help. Not only do we offer a free consultation to discuss these ads with you, but also to help you figure out what tactics we can employ to reach your roofing leads locally. We’ll not only point you in the right direction, but we’ll also come up with creative ads to help target your audience, and reach more searchers, regardless of your location, or the type of roofing services your company offers to local customers.

Higher Volume, Greatest Leads… We’ll Achieve it in Less Time

Those who are searching for roofing services are the best roofing leads imaginable. The reason being is that they’re already searching for you. As a business, you don’t have to go out there and look for them. With the right keywords and campaigns, you’re going to rank highly on Google for organic searches. This will result in more clicks on your website, and more active roofing leads contacting you in the local market. Although organic results are under Google’s paid ads, they are still the most highly clicked links online. More people rely on organic results than paid for ads. Therefore, our primary focus is to help you rank higher on organic searches and keywords on Google. This will not only result in more leads now but also more incoming roofing leads in the future. We’ve conducted a study on the topic. Click here if you’re interested in learning more about the results!

If you need help with SEO, visit our site at roofingmarketing.com/SEO, so you can learn more about the SEO services we offer to local roofing companies.

Get on the Map: Google Maps and iMap

For roofing businesses, Google Maps is another great resource to help increase your roofing leads. It’s used by everyone who owns a smartphone today, and it’s also highly visited on desktop sites. When your site is found on iPhone (iMaps) or Android devices (Google Maps), this is a great way to let people know where you’re located. It also adds credence to the fact that you’re a real business, with a storefront. More people tend to rely on companies that have a physical location on Google Maps, as opposed to companies that don’t.

When you’re visible on maps, it’s easier for customers to find you right away. Plus, it helps people bookmark your site and find you later on as well. Plus, it adds to the total number of searchers that can actively seek out and find your business in the future.

All of this is going to benefit your business positively as a roofing professional. It will help build your reputation, and also shows people you’re a real company. It builds your reputation and can also help increase your organic SEO rank over time as well.

Make Sure you’re Socially Active/Visible with Promotional Campaigns

Need to ‘push’ an offer? Do you want to promote a sale? Facebook promotions and other social media marketing promotional campaigns are a great way to ensure your business is visible socially. When you have unbelievable offer customers can’t resist, posting it on Facebook or other social media campaigns, is the easiest way to get them to visit your site, click on the link, and check out what your company has to offer. It’ san easy way to increase the number of roofing leads through social media campaigns, so you can build an email list and campaign, through your website in the future.

Social media advertising gives you one more approach to increasing the total number of roofing leads your company has. It’s another avenue for people to find you, to learn about your services, and to visit your website. this helps increase organic rank, plus it allows you to socialize with local, potential customers, and build a relationship with your local leads. All of this greatly benefits your business presently, and in the long run. So, take advantage of Facebook, as well as other social media sites, for you to run promotions and campaigns, to help increase visibility and help attract more visits to your website.